Financial Services
The Group’s financial services portfolio reflects a conviction that the Arab world’s financial sector is undergoing a structural shift — from cash-heavy and branch-dependent to digital-first and inclusive. Rather than building a single institution, the Group has invested in five fintech platforms each solving a distinct problem: a SAMA-licensed digital bank, a regional payments gateway, a Buy-Now-Pay-Later platform, a cashback platform, and a fractional real estate investment tool. The Group’s existing consumer ecosystem, spanning millions of shoppers across its malls and retail brands, provides a natural distribution advantage that few fintech investors in the region can match.
5
Fintech ventures
3
Operations across KSA, Egypt & UAE
$40B
Success transactions value
Top brands
Ezdibank
Ezdibank is the Group’s flagship fintech venture — a fully digital bank licensed by SAMA, built mobile-first to redefine financial services for Saudi Arabia’s digitally-native generation. Designed to offer instant account opening, seamless payments, smart lending, and personalised financial management, Ezdibank sits at the intersection of the Group’s retail and consumer ecosystem, giving it a natural customer acquisition advantage that conventional digital banks cannot replicate.
Paymob Saudi Arabia
Paymob is one of MENA’s most powerful payments infrastructure platforms, enabling merchants of all sizes to accept online and offline payments through a single omnichannel solution. The joint venture establishing Paymob Saudi Arabia brings this proven fintech infrastructure to one of the region’s largest and most rapidly digitalising economies, supporting the Kingdom’s Vision 2030 cashless payments agenda and its fast-growing e-commerce sector.
valU Egypt (BNPL)
valU is the pioneering Buy-Now-Pay-Later platform in Egypt, offering instant credit decisions and flexible instalments across 898+ merchants and 3,500+ retail touchpoints in 35 product categories. The joint venture to launch valU in Saudi Arabia is a natural fit — the Kingdom’s young, high-spending consumer base and maturing digital payments infrastructure create ideal conditions for BNPL adoption at scale within the Group’s retail ecosystem.
WaffarX
WaffarX is Egypt’s first cashback platform, rewarding consumers with instant cash — not points or vouchers — every time they shop online through its network of advertiser partners. Simple, frictionless, and built for the digital shopper, WaffarX occupies a structurally advantageous position as e-commerce continues its rapid expansion across the Arab world.
