Consumer Investments
The consumer sector is the cornerstone of Fawaz Alhokair’s portfolio, encompassing Saudi Arabia’s largest mall operator, the Kingdom’s leading retail fashion platform, its dominant cinema network, and award-winning entertainment and dining experiences.
26
Malls across KSA & Egypt
150M+
Visitors per year
27
Cinema locations across KSA & Egypt, 46% market share in KSA
1.7M
sqm of GLA
88
Retail Brands, 10 Countries
Top brands
Cenomi Centers
Cenomi Centers is Saudi Arabia’s largest developer, owner, and operator of shopping malls, holding 33% market share, more than twice that of the nearest competitor. Its 21 malls, covering over 1.3 million sqm across key cities. The platform attracts over 130 million visits annually, with about 70% of Saudis living within 30 minutes of a Cenomi destination. Its tenant ecosystem includes 4,300+ stores and 1,000+ brands, maintaining occupancy rates roughly 6–8% above market.
Cenomi Retail
Cenomi Retail is one of the Middle East’s largest retail franchise operators and a leading force in Saudi Arabia’s retail sector. Founded in 1990 by Fawaz Alhokair, the company has built a distinguished portfolio of global fashion, beauty, lifestyle, food, and beverage brands, introducing many internationally renowned names to the Saudi market.
Muvi Cinemas
Muvi Cinemas is Saudi Arabia’s dominant cinema operator, holding a commanding 46% market share in the Kingdom’s fast-growing entertainment sector. Operating across 22 locations in 10 cities, Muvi offers audiences a premium cinematic experience across 205 screens and 24,180 seats. Since the landmark lifting of the Saudi cinema ban in 2018, Muvi has been at the vanguard of the Kingdom’s cultural renaissance, partnering with international studios and pioneering immersive formats to meet surging local demand. The brand positions itself as more than a cinema chain—it’s a full entertainment destination, setting the standard for moviegoing in the Gulf and supporting Vision 2030’s goal to build a vibrant, world-class entertainment industry in Saudi Arabia.
VogaCloset
VogaCloset is the leading online fashion platform in the MENA region, specialising in fast fashion and offering a curated selection of international and regional brands to a digitally savvy consumer base. As the region’s e-commerce sector experiences exponential growth, VogaCloset sits at the intersection of fashion retail and digital innovation — delivering a seamless, localised shopping experience with a broad catalogue spanning women’s, men’s, and children’s fashion, beauty, and lifestyle products. Backed by the operational strength and brand relationships of the Fawaz Alhokair Group, VogaCloset is uniquely positioned to capitalise on the Kingdom’s young, fashion-forward demographic and the accelerating shift to online retail across Saudi Arabia and the wider region.
Sala Entertainment
Sala Entertainment is one of Saudi Arabia’s leading indoor entertainment center operators, bringing world-class family and experiential entertainment to communities across the Kingdom. With more than 40 locations currently in operation and a growing portfolio of diverse concepts, Sala has established itself as a cornerstone of the entertainment offering within Cenomi Centers’ mall ecosystem and beyond. Its destinations are designed to serve all age groups, offering a curated mix of rides, games, and interactive experiences that drive footfall and dwell time. As Saudi Arabia’s entertainment landscape undergoes rapid transformation under Vision 2030, Sala Entertainment is well-positioned to expand its footprint and introduce new experiential formats that reflect evolving consumer expectations in the region.
Ezdihar Sport
Ezdihar Sports Company owns and operates gyms under the EVOX and ACTIV brands catering to different segments. Ezdihar Sports is one of the first entrants in the low-cost segment in KSA and intends to become the leading player in this segment, which as per independent industry experts will see the strongest growth in the coming years.
Majd Food (FAS Hospitality)
Majd Food is one of Saudi Arabia’s leading restaurant operators, managing a diverse portfolio of 33 brands spanning fine dining, casual dining, and quick-service concepts. With 44 restaurants currently in operation. The portfolio is carefully curated to capture demand across multiple dining occasions and price points, serving Saudi families, young professionals, and international visitors alike.
Marakez
Marakez is the real estate development arm of Fawaz Al Hokair Group, a diversified Saudi conglomerate with interests across retail, real estate, hospitality, healthcare, financial services, and construction. Backed by decades of regional expertise, Marakez develops large-scale mixed-use destinations in Egypt, leveraging the Group’s extensive experience in retail and real estate across the Middle East and beyond.
